Who we are, what we do and why it matters.

At the heart of Undergraduate Education, our office leads with purpose—shaping communications that inform, inspire and engage. Centered on the student experience, we spotlight achievement, champion academic success, and showcase the transformative power of a UB education. Through strategy, creativity and digital innovation, we help move the mission forward—one message at a time.

Our Mission

The Office of Marketing, Communications and Digital Engagement is a creative marketing and digital communications group at the University at Buffalo. We lead division-wide communications initiatives and provide consultative support to the staff and programs in Undergraduate Education. We are storytellers, designers, developers and solution architects whose collaborative mindset and brand expertise work to support the university’s goals and promote its values through the creation of innovative and strategic communications.

Our Core Values

Purpose-driven, audience-focused.

As a marketing and communications team, we:

  • value the benefits of an inclusive environment,
  • respect the knowledge and talents each of us brings to the team and those of our campus partners,
  • encourage creativity, embrace innovation and support smart risk-taking,
  • hold ourselves accountable to be well-versed in the latest technological solutions, industry best-practices and trends, as well as immerse ourselves in our partner units’ business operations,
  • support each other through professional development and share our expertise with campus partners,
  • operate with integrity,
  • develop solutions and collaborations that support operational excellence and
  • ensure our work is student-centered (audience-centered).

Meet the Team

Guided by strategy. Powered by ideas.

Dawn Reed

Assistant Vice Provost of the Office of Marketing, Communications and Digital Engagement

Dawn Reed.

Dawn oversees the strategic vision, development and deployment of elevated communications and is responsible for leading the development of a comprehensive digital strategy for academic affairs. Previously, she led the marketing, communications and digital strategies for enrollment management, including recruitment marketing for undergraduate admissions. Dawn holds a master’s and bachelor’s degree from SUNY Empire State College and has been a member of the UB community since 1999. Her professional background also includes leadership roles in marketing, public relations and fundraising with collegiate and professional athletics teams and tech start-ups.

Doug Kozar

Web Operations Manager

Doug Kozar.

Doug designs, develops, and maintains a wide range of campus websites and web applications. He specializes in custom digital solutions that enhance usability, streamline workflows, and support campus-wide engagement. Doug holds a BBA in accounting & finance from Niagara University and is a Certified Information Systems Auditor. His background spans higher education, manufacturing, healthcare, financial services, retail, and consulting, with a focus on data integrity, analytics, web technologies, and user-centered design.

Theresa LeClerc

Senior Assistant Director

Theresa LeClerc.

Theresa manages communications projects and leads collaboration with freelance designers, vendors and internal stakeholders, including strategic planning and supporting communications across Undergraduate Education. A UB alumna with a bachelor’s degree in communications, she brings extensive experience from the private sector, where she worked as a marketing professional for much of her career. Prior to joining UB, she spent a decade as a communications specialist in K–12 public education serving school districts throughout Western New York. Passionate about education, Theresa transitioned to higher education to continue supporting student success through strategic communications.