Our team provides expert consultation to support the marketing and communication goals of Undergraduate Education at UB. We offer strategic advice, creative input and best-practice guidance to help you plan and execute effective, on-brand communications. Whether launching a new campaign, updating your website or refining your messaging, we're here to help you think it through, align with university standards and set your project up for success.
Creative Direction
Get input on visual tone, messaging and overall concept to keep your project aligned with your goals and UB’s brand identity.
Design and Branding | Look Sharp. Stay On-Brand.
Need feedback on visual direction? We’ll help ensure your materials align with UB’s brand standards.
Collaborative Brainstorming
Bring us your ideas—we’ll help you shape a strategy, determine next steps and define success.
Marketing and Communications Campaigns | Planning That Packs a Punch.
Strategic guidance to help you develop integrated messaging plans that deliver results.
Project Planning Guidance
We can advise you on the process to plan project timelines or define deliverables.
Email and Internal Communications | Inbox Impact.
We’ll advise you on how to craft timely, clear and actionable messages that resonate with your audiences.
Content Strategy and Writing | Words That Work.
Guidance on audience-centered writing that informs and inspires.
Digital Engagement | Turning Clicks into Connection.
We provide insights on how to increase engagement across websites, email and digital platforms.
Website Strategy and Support
Get input on content structure, messaging and digital best practices to strengthen your online presence.
Social Media Strategy | Posts with Purpose.
Platform-specific advice to elevate your reach and engagement.
Photography, Video and Multimedia
We can help you plan your photo, video or multimedia needs, recommend resources and advise on how to communicate your message effectively.